New Year’s Fitness Sales (2024)

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Getting fit and eating healthier tops many people’s New Year’s resolution lists. Even if you already exercise consistently and follow a solid nutrition plan, the new year can be a great time to set new fitness goals or try a new program. To help you kick-start your 2024 health and wellness journey, we’ve compiled a list of the best New Year’s fitness sales.

We’ll update this page frequently as we gather more information on New Year’s sales, so be sure to bookmark it and keep checking back so you don’t miss out on any deals.

Featured New Year’s Fitness Sales of 2024

Best New Year’s Sales in Cardio Equipment

New Year’s is a popular time for shopping The best cardio machines, as many people are eager to start or reestablish healthy habits. Fortunately, cardio equipment brands are making it easier on your wallet by offering significant savings on rowers, elliptical machines, treadmills, exercise bikes, and more.

  • Aviron: Last year, Aviron offered $300 off Impact and Strong Series rowers for subscribers.
  • CAROL Bicycle: CAROL bike was $250 off during New Years last year
  • Step: Last year, Echelon offered up to 20% off all connected and strength training equipment, plus free shipping.
  • Horizon Gym: For New Year’s 2023, Horizon offered huge savings of up to $1,000 on cardio equipment.
  • hydrow: Until January 9, 2023, paddlers and paddler bundles were up to $300 off and Hydrow was offering free standard delivery
  • Life exercise: Strength and cardio equipment were up to 50% off last year
  • Nordic Track: Last year’s sale included up to $500 off cardio equipment.
  • Schwinn: Last year, shoppers were able to save up to $200 and get free shipping on all exercise bikes.
  • Only: Some treadmills were discounted last year
An athlete walking on the NordicTrack X22i treadmill
The staff at Breaking Muscle loves the number of features available on the NordicTrack X22i treadmill.

The best new year sales in strength equipment

Are you excited to lift heavy weights and set PRs in the new year? Check out the deals below from some of our favorite strength equipment brands.

A male athlete preparing to do a dumbbell bench press on the REP Fitness AB-5200 2.0
We’re big fans of REP Fitness weight benches, including the AB-5200 2.0 shown here.

Best New Year’s Sales on Smart Home Gym Equipment

Smart home gym equipment can be a great solution for those with limited space, giving them access to features like auto-adjusting weights in a compact unit. But it can be even more expensive than a top-notch barbell and squat rack combination, so it’s usually worth waiting for a good Christmas deal.

  • Tonal: Last year, until January 31, you could try Tonal free for 90 days. If you are not satisfied, you can return it within 90 days of installation for a full refund.

The best new year deals on supplements and nutrition

A healthy lifestyle not only requires constant exercise. A proper diet is also essential, whether you want to lose weight or build muscle. Products like protein powder can help with either goal, and we’ve rounded up the best New Year’s deals on supplements from the brands we trust most.

A woman pouring a scoop of Kagged Pre-Kagged Sport into a water bottle
Taking Kagged Pre-Kagged Sport pre-workout before training at the Breaking Muscle testing facility

The best new year sales in sportswear

I practically live in leggings and activewear, so I’m always looking for discounts on activewear. We’re still waiting for 2024 sales to arrive, but here are the deals we saw last year on some popular clothing brands.

How to Find the Best New Year’s Fitness Deals

Consider must-have features and set a budget

I know from personal experience how easy it is to spend a lot of money on workout equipment. I would say it is worth investing in items that can improve your health and well-being, but I also recognize the importance of saving money.

If you do a little research in the weeks leading up to New Year’s Day, you’ll have a good idea of ​​how much different exercise equipment costs and what you’re getting for the price. For example, you can buy a rowing machine with a touch-screen monitor and the ability to stream classes for over $2,000. Or, for less than $500, you can buy a model with a simple display that tracks some basic performance metrics.

Once you identify the features that are most important to you, you can decide how much you are willing to spend to get everything you want in the equipment you want; just make sure you stick to your budget! And if you’re struggling to find equipment in your price range, check out our guide to the best budget equipment for home gyms.

Check price history

As someone who loves to shop, I’ve become familiar with the (sometimes shady) sales tactics of various retailers. They will increase the prices of their items just before the holiday season and then offer discounts on the increased price. Unaware buyers may not even realize this is happening and think they are getting a good deal. In reality, they are basically paying the original price.

I recommend using tools like Karma to look up the price history of the gym equipment you want. For products sold on Amazon, camelcamelcamel It is a good resource.

Read customer reviews

In addition to checking the price history of the equipment you want, I recommend reading reviews, from multiple places if possible. Some companies hide negative reviews on their websites, so you won’t know common complaints about a particular item unless you check multiple sources.

At Breaking Muscle, our job is to review fitness products and we don’t shy away from pointing out the benefits and drawbacks of the items we test. To help you make the right choice for your needs, we’ve compiled several guides on the best home gym equipment:

Read the fine print

When spending potentially thousands of dollars on large gym equipment, you’ll want to make sure your money doesn’t go to waste if something goes wrong or you don’t like it. Read about things like:

  • The company’s return policy.
  • Whether or not there is a free trial
  • How long does the warranty last and what does it cover?
  • Whether or not you can finance the item.

Frequent questions

Do the weights go on sale in January?

Weights usually go on sale in January. In the past, we’ve seen discounts on barbells, dumbbells, kettlebells, and other weight training equipment from brands like Rogue, REP Fitness, and Titan Fitness.

What fitness equipment goes on sale for the New Year?

For New Year’s, you can find sales on all types of fitness equipment, including dumbbells, barbells, kettlebells, squat racks, weight benches, treadmills, stationary bikes, and more. You should also be able to find discounts on smaller items like smartwatches, water bottles, yoga mats, and more.

Is the New Year a good time to buy fitness equipment?

In our experience, Black Friday (followed by Cyber ​​Monday) is always the best time to buy fitness equipment. But brands also know that many people make fitness resolutions for the new year, and the New Year can be a great time to save money on a treadmill, rowing machine, exercise bike, and other gym equipment at home. home.

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